goodbye james center north
In 2021 my firm, Ankrom Moisan won the contract for the redevelopment master plan of James Center North (JCN), an affordable housing complex owned by the Tacoma Housing Authority. Working closely with Creative Director Cody Barnickel and Studio Lead Sarah Van Dyke, we created the brand and I was tasked with setting up the brand guidelines.
brand guidelines
I utilized existing and new assets to create a brand guidelines book that felt cohesive and applicable to the brand. One of the main challenges I faced with this was ensuring the guidelines felt digestible to any non-designers such as our client as they would be producing most of the collateral themselves.
color palette
An additional request the client had was that the brand not only be expressed in web or print, but also in a physical form, such as throughout the building. My team came up with a fantastic solve by expanding the color palette and creating various options that would translate to physical environments, materials, and landscapes.
